讲义“mini-presentation”部分的sample answers

 

TASK CARD 10

A. There are many factors to consider when planning presentation. The most important thing is to find out about the audience. We need to get the information about the number of audience, where they are from and they reason why they attend the presentation. These kinds of information will help to tailor the presentation to their needs. Another important aspect to consider is to research the topic. For example, what topic interests them most, what are the latest news about the topic, what are the best examples about the topic and so on. Therefore, we can make the presentation very useful and very interesting.

B. XXX Training is the best way to get more knowledge of products, master more practical skills and understand more about service. Therefore, training helps staff to do a better a job and makes customers happier. XX is important because we need to know how the customers feel about our service. We need to listen to their opinions, get feedback from them about the standard of our service, and ask them what they need. Customer Satisfaction Survey

C. the most important things is encouraging teamwork. Most projects can not be completed by a single person, the success of a project relies on the close cooperation between team members. Teamwork guarantees high efficiency and good communication. Another important aspect is to keep to schedule. Every team member should finish his task before the deadline according to the schedule, so that the whole project can be finished on time. Consequences of delay can be too great: a heavy fine, client refusing to accept the goods, losing profit, or even losing clients.

 

TASK CARD 11

A. The most important thing is to offer financial benefits to the staff. Needless to say, money is important because it helps to pay the bills. The best way to motivate staff is to offer financial incentives according to the results of their work. Better performance, better paid. Another important aspect is offering staff career development opportunities. Besides salary it’s important that a staff knows his or her job is leading somewhere, that he or she has a bright future in this company. If a staff can see a good career path in this company, he is willing to stay and work hard to achieve the goal.

B.略

C. The most important thing is to choose right topics. Health and safety training includes lots of topics and it’s just impossible for us to cover all of them at one time. Therefore, we must choose the most needed topics for us to make the training highly effective. Another important aspect is to select the right staff to attend. Staff from different departments have different needs, and we must put those who have common interests and needs in one group to make the training efficient, cost-effective and time-effective.

 

TASK CARD 12

A. The most important thing is price and discounts. Every penny we spend on office equipment ultimately goes into cost of the product or service. Therefore we should try to get the lowest possible price. And, don’t forget every brand offers discounts from time to time. Another important aspect is brands names. Big brands are usually associated with high quality and reliable after-sales services. It’s wise to list several big brands and then choose one from them which offers a lower price or a special discount.

B. The most important thing is to consider the venue of entertainment. Every client has his own expectations when coming to a foreign country, for example, some clients may be interested in a city tour and some others may be more interested in a traditional Chinese meal. What we should do is to ask them about their expectations and take them to the places they desire. Another important thing is to be aware of the cultural differences. Foreign clients may have different cultural backgrounds and religious beliefs from us, and the foods or gestures we take for granted may be very offensive to them. For example it’s very offensive to offer a Muslim pork and an Indian beef. Understanding these cultural differences will make the clients feel valued.

C. 略。

 

TASK CARD 13

A. 第一个点略。Another important aspect is length of the course. We want the courts to fit into our schedule. If it’s too long, it might interrupt our normal business or even make us lose business. If it’s too short it won’t achieve the results we desire.

B. The most important things is if enough local workforce is available. Payment of workers are usually a major part of production costs so all business owners want the lowest possible labor cost. If there is a shortage of workforce we have to pay more to hire skilled workers. In serious cases, we may find it hard to find enough skilled workers even if we pay a high price. Another important aspect is that the location of the site is ideal. It should have a convenient transportation netw** it’s convenient for the staff to go to work, and less expensive to transport raw materials and goods. It would be great if the site is closer to the target market, so that it’s more quickly and less expensive for us to deliver the products to the markets.

C.略。

 

TASK CARD 14

A. the most important thing is to learn the knowledge of the company procedures, for example, what is your job duty, how to use the email system, how to use other facilities, how the business is operated and so on. Getting these hands-on knowledge (切实可用的) enables a new comer to start a new job quickly. Another important aspect is to get help from existing staff. The old hands must have accumulated lots of experiences about their work and most of them are willing to share. What a new comer should do is to get up the nerve and ask “Could you help me out, please?”

B. the most important thing is to consider the position of the staff in the company. The staff must be above a certain rank to be able to represent the company very well and make quick decisions when needed. Another important aspect is previous experience of other countries. If a staff has been to the country before he will be comfortable with the environment and will start the work quickly. Having some experiences about the market and the culture will also make the staff work more efficiently.

C. the most important thing is to improve the efficiency of the production line. The best way to reduce production costs is to produce more products more quickly, which means the unit cost is lower. Another important aspect is to reduce the cost or raw materials. The cost of raw materials is usually a major part of production costs. If we can get a lower price of raw materials or get some special discounts, we can greatly reduce the productions costs.

 

 

TASK CARD 15

A. There are many factors to consider when choosing people to work in teams. The most important thing is variety of experience. If the people in one team have different educational backgrounds and work experiences, the team leader can delegate the right task to the right person, then everyone gets to do what he is familiar with and can work most efficiently. Another important aspect is personal qualities. I think a good team member is honest, open-minded and supportive. He can communicate with others honestly and openly. When others are under pressure, he offers help.

B. … the most important thing is time management. When we have more than one task in hands, we must set priorities to the tasks, and do the most important thing first. Therefore, time management skills are essential. Another important aspect is sharing tasks. When we can’t finish a task before the deadline, we must report to the manager and ask for help. I think the worst thing is to wait until the last minute to say I can’t finish it. So, don’t be afraid to ask for help.

C. The most important thing is market research. Through market research we identify customer wants and needs, analyze their needs and then determine our marketing strategies and sales strategies. Secondly, pricing is always an important element in marketing mix. Customers want the lowest possible price and the highest possible quality. Low price may get more trial users for a new product.

 

Task Card 16

A.       When an applicant is interviewed for a job, it is extremely important to have information about the company. It is necessary to do some research before the interview about the history of the company, the line of business, the core business, the slogan and so on, which is easy to access on internet. Being familiar with this sort of information proves your interest in the company and the position. Secondly, personal appearance is also important. Being well dressed shows your respect to the interviewer, and actually makes you more confident. The interviewer might also judge you by your body language, eye contact, gestures and so on. Personal appearance is particularly important for some positions like receptionist, account manager. So, it’s always a good idea to look tidy and professional.

B.        When exhibiting at trade fair, quality of display is extremely important. At the trade fair you might be exhibiting your products right next to your competitors. The display has to be visually attractive so that the visitors might notice your products and become interested in them. And, good design of display proves your creativeness and makes the visitors fell very good about your company. The second important consideration is selecting the most suitable staff for the exhibition stand. Experienced staff might present your products very nicely to potential customers and answer any inquiries about the products. An experienced staff might sell much more than a new hand. What’s more, when a staff is working at the exhibition stand, he is representing the image of the company and he is regarded to be the spokesman for your products. Needless to say, attractive staff can add up to the attractiveness of your company.

C.        When introducing a reward system for staff, the most important thing is to introduce the purpose of this reward system, because the staff need to know what is expected of them from the company so that they will improve and adjust their way of work to try to get the reward. Secondly, introduce the types of reward offered very clearly. They staff can only be motivated when they find the reward very attractive. If the reward is just what they want, they might be immediately interested in the reward system and try their best to win the award. To sum it up, when introducing a reward system, it is important to give every simple detail.

 

Task Card 17

A.  When entertaining client, it’s important to choose suitable activities. Make sure we know the interests and expectation of the clients first. The activities that are just what the clients want can make them feel valued and make them like you much better. If you organize some activities they dislike they wouldn’t refuse your invitation any way because of politeness, but the whole entertainment can be counterproductive. The entertainment feels very much like hard work for them and makes the clients exhausted. The second consideration is cost. Choosing the cost-effective types of entertainment not only makes your boss happy, but very possibly makes your clients feel better about you because we all like those people who spend money wisely.

B.  When choosing retail premises to rent, location is the first consideration. It must be easy to access for your target customers. In addition, being located at CBD or along the main business street is a very good way of advertising your brand and attracting new customers. Secondly, the contract of rent is very important. A large amount of money is usually invested on a new P.O.S and it is just impossible for most of the retail business to get all the money back within the first several years. So the contract must be long enough to allow for cost-recovering.

C.  When deciding on packaging for products the first consideration is image because packaging is an effective way of advertising. The packaging has to be visually attractive to make the customers notice it. If the product is fast moving consumables like juice or shampoo, packaging is particularly important because one product is always displaced right next to the competitor’s products. The product has to present a good image to arouse the interest of customers. Secondly, production process should be taken into consideration. A simple production process is required for cost-effectiveness and environment friendliness. So the design of packaging is a balance between image and production process.

 

Task Card 18

A. When selecting staff for promotion the first consideration is attitude to work, because when we promote a staff we aim to encourage him to work harder and have a long term development in our company. So we can only promote those staff who are very loyal to the company and intend to grow with the company. Secondly, current performance is very very important. Result is everything in business. Promotion is the best incentive to reward those staff who are highly productive and contribute most to the growth of the company. Promoting the staff with good performance is the ideal way of encouraging other staff to achieve good performance. So, this is a combination of both attitude and performance.

B. when considering a career change, there are several important considerations. Further study of training is an important one. In modern society changes come must faster than before, each employee needs to be well trained to do the job well. We need to develop a range of skills for a long term career development. Also, opportunities for future promotion need to be considered. Different types of companies provide us with different promotion opportunites so we must assess the possibility of us being promoted. Assess if our qualification is a good match with the expectation of the company. So career change is a tough decision that requires careful planning.

C.  when planning an advertising campaign, market research is essential. Though effective market research we can know the customer wants and needs, their likes and dislikes. So we may be able to tailor the advertising to their expectation. Secondly, appropriate media is the key to effective advertising. We must find out the key media for our target customers so that the advertising will be highly effective.

 

Task 19

A: … the most important thing is convenience. Convenient transport means our staff will spend less time on the road and arrive at the destination more quickly. What’s more, they won’t feel exhausted, because we all know how tiring long trips are. Therefore, convenient transport ensures that our staff feel energetic when they do their work after arrival. Another important aspect is cost-effectiveness. Traveling expenses are an major part of operation costs (运营成本) and ultimately （最终）add to the unit cost of the product and service. As a result, the profit we earn is greatly reduced. Therefore, it would be great if we can make savings when traveling.

B: When aiming for promotion, there are many important things we should do. Firstly, we should try our best to have an excellent performance. Result is everything in business environment, and nothing is more persuasive than the best sales figures or the most important marketing promotion and so on. Secondly, we must be loyal to our employer. If an employer promotes someone, he wants this staff to work with the company for a long time. So, if you wish to be promoted, show to your employer that you are willing to w** as long as you can.

C: when exporting goods services for the first time, personal contacts are important. If we have personal contacts in target market we may easily get to know the customers and the competition we have. We might avoid terrible mistakes which usually come up in first export. Secondly, if personal contacts are unavailable or not enough, we might seek help from professional experts. Their advice is usually valuable because they have lots of experiences of the market including failures and successful stories. All in all, it is not an easy job to export services for the first time, we need to be well prepared and be ready to listen, and ask for help.

 

Task  20

A: ……. The first thing we should do is to offer an apology. We must apologize very sincerely to the client for the inconvenience caused or for the loss that has occurred. So, in front of an angry client, don’t try to defend for yourself, the first thing we should say is always, “we are terribly sorry for this, please give me some time to solve the problem for you.” The second step to deal with complaints is of course suggesting a solution to the problem. If we want to stop a customer from complaining any more, the only thing we should say is “hi, we will give you a refund!” or “we will exchange the product” or “we will compensate you for the loss” or etc..

B: …… The most important thing is to calculate the production costs. Price = cost + profit (price equals to cost plus profit), so, before setting price, we must carefully calculate the unit production cost of the product. Another important aspect is to consider our competitors’ product price. We should offer the same price or even lower price than the competitors, because lower price can get more trials users for our product. When we have more users we can manufacture products on large scale, as a result, the unit cost can be much lower. This is the reason why many companies set a very low price for their new product, which might be even lower than the production cost! The answer is mass production, that is, producing products on large scale to lower the cost.

C: when aiming to reduce staff turnover, financial incentives are highly effective. Needless to say, everyone works for money. Financial incentives can make the staff really really happy and make them feel valued by the company, so they will be willing to have long term development. Secondly a career structure is also important factor to reduce staff turnover. When staff reach certain age like 30 years old, they all desire for a higher level job, which not only gives them a decent salary, but more importantly, gives them a chance to shoulder important responsibilities so that they will feel more satisfied. It is important to have a career structure for employees so they will know where to go and how to get there.

 

Task 21

A: When planning the layout of a new store, the most important factor is attractiveness. Effective merchandising is an effective way of P.O.S advertising and has been proved to be able to increase the sales. Visually attractive P.O.P will arouse the interest of customers and make them feel like having our products. Secondly, security of goods is an important factor. Nowadays most of the products are sold in an open space and will easily get stolen. When we plan the layout of the store we must consider the security factor. For example, using some mirrors might effectively reduce shoplifting.

B: ….. Firstly, we should look at the experience of the agent. An experienced agent knows the market very well, has a strong team of sales, understands the products or services so that they will sell more of our products. Secondly, we should consider if the sales agent has a large number of contacts. A contact can be easily turned into sales, the more contacts an agent has, the more products he can sell.

C: …… the most important thing is to get feedback from customers, because it is them whom we are serving, and they know if our service is good or bad. We should ask our customers “How do you feel about our products?” “What do you like most about our service?” “What do you dislike most?” “Do you have any suggestions?” Another important thing we should do is to check sales figures. If our customers like our services they will buy more of our products, otherwise, they go to our competitors! So sales figures are a indicator (指示) of customer satisfaction. When sales figures go down, we should immediately link the problem with customer service or do something to make them happier. (这客户也太难伺侯)

 

讲义“discussion”部分的sample answers

 

Task 22 (Page 19)

1.         张三：Firstly we should introduce a New Staff Orientation, which covers such topics as history and structure of our company and so on.

2.         李四：You are right, the Orientation should also cover general policies and procedures, what’s more, we should introduce our benefits and motivation schemes!

3.         张三：Exactly! Our motivation scheme usually can “motivate” new staff to work harder!

4.         李四：Also, I think we should give them some health and safety training, especially the DOs and DON’Ts in workshop.

5.         张三：I see, we must warm them of the possible dangers in workshop, for example, always wear protection cap, don’t approach the running machines and so on.

6.         李四：Yes, and then, we need to explain the production process of our products, they have to know how our products are made.

7.         张三：You are right. I guess that’s it, of course a new staff still needs to receive training specific to his own job. (和他个人工作有直接关系的培训). What we list here is the general information that every staff should learn.

8.         李四：I agree. Now, how else can we help a new staff to settle into his job quickly?

9.         张三：How about taking them for an office tour and workshop tour, so they will get familiar with the work environment?

10.     李四：Good idea! Besides that, I suggest we throw a party, so new staff get to know some old hands. You know how important it is to get familiar with other people for a new staff!

11.     张三：I can’t agree more, so we will throw a party. What’s more, I think we should also encourage the new staff to ask for help whenever he has a question. You know, some of the new comers feel embarrassed to let others know he has difficulty, this is a big problem.

12.     李四：You are absolutely right. We must create an atmosphere that everyone is free to ask a question, and others are willing to help him any time.

 

Task 24 (Page 20)

1.         张三：Firstly, we need to provide 5W for the agency, you know, what, where, when, who……

2.         李四：I see, first of all, tell them why we need the training. We aim to improve sales skills.

3.         张三：Then tell them who will attend the training, and how many.

4.         李四：Exactly, the trainer needs to know the number of staff to design the style of his training, whether it’s a lecture or a group discussion.

5.         张三：Then, we should tell them where the training will be held, the size of the room and the facilities in it.

6.         李四：That’s right. Last but now least, we need to tell them what topics interest our sales staff.

7.         张三：Yeah, some of them want to know how to deal with pressure, you know, they are under great pressure if they can’t finish the goal.

8.         李四：Right, also they want to learn some practical skills to persuade clients. The most interesting thing for them of course is how to sell!

9.         张三：I can’t agree more. Now, what kinds of questions shall we ask the agency? I guess the first thing to ask is who is the trainer?

10.     李四：Exactly, qualified trainer guarantees effectiveness of the training, we need the best trainer!

11.     张三：Besides that, the charge, how much do they charge for the whole training.

12.     李四：Of course, cost is always an important element. In addition, we need to ask them what topics they will cover, what facilities they need.

13.     张三：Correct, so we can make practical arrangement before hand. I guess that’s it, again, it’s 5 W!

14.     李四：Right.

 

Task 25 (Page 21)

1.         张三：Production Department should of course be included in the video, because all customers are curious about how the product is made.

2.         李四：Right, more importantly, when the customers see how clean and advanced our production line is, they will trust our brand more.

3.         张三：Well, you remind me, in order to make customers trust us more, we should include R&D Department in the video first, you know, microscopes, labs, scientists-looking people……

4.         张三：R&D? Oh, I see, this will convince our potential customers that our products are the result of careful scientific research so that they will trust our products more!

5.         李四：Exactly. So, besides Production and R&D, do you think Sales and Marketing should be included?

6.         张三：I guess they should be, because potential investors want to know if we have a strong Sales and Marketing team.

7.         李四：You are right, actually, customers will buy more if they know our products are selling very well, and we have strong advertising support.

8.         张三：Okay, shall we include some activities, for example, staff in a meeting, or New Year Party?

9.         李四：Yes, why not? We may include some episodes(片段) of meeting, party and outing and so on, but keep them very short.

10.     张三：Yes, these will make the video more lively and friendly.

11.     李四：All right, now, which company personnel should appear in the video? CEO of course is the first one!

12.     张三：Yeah, he can represent our company. Well, talking about representing the company, why don’t we include a picture of the spokesman of our brand, Mr. 刘翔？

13.     李四：What a great idea! Many people are crazy about him. Also, like I said, R&D engineers will appear in the video.

14.     张三：I agree with you, and I’d like to add an episode of Production Line workers, and QC engineers doing their work.

15.     李四：You remind me, these episodes are truly necessary. All right, I guess that’s it?

16.     张三：I think so.

 

Task 26 (Page 22)

1.         张三：I think most importantly, the story about our brand should be included in this article.

2.         李四：What do you mean, story?

3.         张三：I mean, how this famous brand came into being, who invented it, and when?

4.         李四：I see, I totally agree with you. A good story makes readers remember our name, just like everyone knows the story about KFC captain! We should describe how the product was invented, and how it developed.

5.         张三：All right, after that, I believe the strengths of our products should be included, what makes our products superior to others. (优于别的产品。)

6.         李四：Of course, this should be the main purpose of this article, letting more people know how good our products are. Also, price should be included.

7.         张三：Well, price is a sensitive issue, you know how expensive our products are, maybe we should not include it in the article.

8.         李四：I know what you mean, but potential customers all want to know the price. And, we can’t not hide our high price forever!

9.         张三：All right, you convinced me, let’s put price in it. To sum it up, brand story, strengths of product and price!

10.     李四：Great! Now let’s take a look at the next question. How this article can benefit our company? Well, I see lots of benefits!

11.     张三：Yes, existing customers may feel prouder of themselves, for they made a good choice, the product they bought was introduced by a international magazine!

12.     李四: Yes, in the same way, this article might turn some potential customers into trial users.

13.     张三：I think our staff will feel prouder to work in this company, don’t you?

14.     李四: I do! Well, anything else?

15.     李四: Yes! We make savings on advertising! I guess that’s all.

 

Task 27 (Page 23)

1.         张三：Well, firstly, we must appoint a CEO for the new branch.

2.         李四：Right, should we send someone from headquarter or hire someone in local country?

3.         张三：I guess we have to send someone from headquarter, hiring someone in local country is indeed less expensive, but he doesn’t have the experiences we need most.

4.         李四：You are right. How about other positions? Should we hire in local country?

5.         张三：I still prefer to send them from headquarter, you know, sales manager, merchandising manager (陈列经理), HR manager and financial managers……If they have experiences, they can start the work quickly.

6.         李四：I see, how about this, we send them abroad, but only let them stay for three months, they will start the business and train the local staff. You know how expensive it is to transfer staff, traveling, accommodation, even the transportation expenses of spouses!

7.         张三：I agree. Now let’s take a look at the second question. Which information about premises would be helpful?

8.         李四：Well, needless to say, we have to do some research on the cities of that country. Which city has most of our target customers?

9.         张三：Of course, then we’ll open the branch in that city. When choosing premises, we should choose the best premises, you know, the busiest streets or the best shopping center.

10.     李四：I understand what you say, but if the rent is too high, we can’t afford it.

11.     张三：I know, but this is the first branch abroad, we need to consider our brand image. Even if this shop is not making any money, we build a brand image in that country. And the next shop will benefit from this a lot!

12.     李四：You are right, so let’s go to the best street! Also, we should research on the local competitors, where they locate their shops, because they know the market very well.

13.     张三：You are so right. Sometimes we have to copy what our competitors have done, if they are successful competitors of course.

14.     李四：If we locate our shops very close to theirs, some customers may turn to us.

15.     张三：That can’t be better. All right, I guess that’s it?

 

Task 28 (Page 24)

1.         张三：Let’s plan the activities for the two working days first, all right?

2.         李四：Sure. The first thing is of course taking them on a factory tour. Our clients always wonder how our products are made.

3.         张三：Yeah, they’d love to have a factory tour. They will be quite impressed with our advanced production line and the clean work environment.

4.         李四：Exactly. Then, shall we take them for a market visit?

5.         张三：Of course, they will be very interested in visiting the local market. They will get the first-hand information of how our products are sold to customers.

6.         李四：Okay, so besides factory tour and market tour, what other activities are suitable on the two working days?

7.         张三：Let me see, I think we need to schedule some time for them to talk to our people, you know, they will have a talk with CEO of course.

8.         李四：That’s right, after CEO, they may also be interested in talking to our sales staff and marketing staff.

9.         张三：Correct, so let’s schedule a whole day for them to have meetings with our staff, and the other working day to visit factory and market, all right?

10.     李四：Perfect! So, what about the non-working day? I suggest we take them on a city tour!

11.     张三：Great idea! They may have never been to China before, so a city tour is what they are looking for. After the city tour, of course we’ll take them to a traditional Chinese restaurant!

12.     李四：Right, real Chinese food, they would love it. Now, what information shall we know about the clients before finalizing the program?

13.     张三：I think it’s just a normal 5W question, who will come here and when? Where would they like to go? And so on.

14.     李四：I guess you are right, but let me add, cultural differences. I think we need to ask if they have special requirements about food, you know, if some are muslims, we can’t take them to a traditional Cantonese restaurant.

15.     张三：Gosh, what a trouble, but you are so right. Let’s ask them. I’ll do it now!

16.     李四：Thank you, is that all?

17.     张三：I guess so.

 

Task 29 (Page 25)

1.         张三：Well, since these students are all from the local business college, I think we might offer some work experiences related to business, like sales or marketing, what do you think?

2.         李四：I agree with you, sales, marketing, Human Resources, Finance or administration work might be suitable, it’s five departments.

3.         张三：Let’s see, it’s a two-week program, that’s 14 days, how about rotating through different departments?

4.         李四：Sounds good. So they will spend two or three days in a department, is that what you mean?

5.         张三：Exactly, we may add Logistics Department, they may find it useful, what do you think?

6.         李四：Logistics, all right, I think is part of their business study. Okay, now let’s discuss how to select the participants.

7.         张三：Well, the local business college has a large number of students, but we can only offer the work experience to a small group, that’s really a tough decision.

8.         张三：Yes, how about interviewing every applicant?

9.         李四：Well, that would be the best, but I guess it takes a long time to do so. How about asking the college to select the participants?

10.     张三：Well, this of course saves time for us, but how do we get the participants we want? You know we wish to offer a job to some of them when they graduate.

11.     李四：Let me see, how about writing a detailed requirement list? You know, boy or girl, major, achievements at school and so on.

12.     张三：Good idea! So we will make a list of requirements and give it to the school.

13.     李四：Then the school may select the participants for us. Oh, wait, how about giving a final interview for the candidates?

14.     张三：Is it necessary? I guess we should trust the school, don’t we?

15.     李四：Okay, you are right. It’s a famous school anyway.

 

Task 30 (Page 26)

1.       张三：Well, this is an 30-hour English training. It’s pretty long time, so how can we encourage employees to all join the training?

2.       李四：I think most importantly, we must let them know how important English is for themselves. If they speak English fluently, they have a chance to working in our overseas branch!

3.       张三：Right, let them know the reward(回报) of hard work, this reward might motivate lots of staff to come to the training.

4.       李四：Besides that, I think we must make the English study very fun and exciting! You know, our work is very tiring, if the English study is the same tiring or even worse, I think our staff will be burnt out! （被累垮）

5.       张三：I can’t agree more. I’ve been to a really boring English training and that’s killing me! I’ll ask the English teacher to play some games or some fun activities in English!

6.       李四：Great idea! Also, I suggest we give them a short test every week on what they’ve just learned, and offer an incentive to the staff who scores very well.

7.       张三：A small incentive? Sounds good. All right, let’s talk about the schedule. 30 hours, how many hours each week?

8.       李四：I suggest two hours each week, we are too busy to offer longer hours.

9.       张三：I agree with you on this, two hours a week is maximum. Which day is suitable?

10.   李四：Let me see, black Monday? No! Weekend Friday? No! So it has to be either Tuesday, or Wednesday, or Thursday, what do you say?

11.   张三：How about Wednesday, the middle of the week?

12.   李四：All right, let’s say Wednesday, and what time? After work?

13.   张三：Yes, of course, studying English in work time is out of the question. So, 5:30 to 7:30!

14.   李四：I agree! Thank you!

 

Task 31 (Page 27) 此题目出得不好，应该先讨论第二个点。

1.       张三：This is a small group of employees, let’s say, only three staff. What work can they do in three days?

2.       李四：Three days, not a long time, we can’t give them a big project. How about asking them to go to another city, say, 四会, where our products are selling very slowly, and research on the market?

3.       张三：Wow, cool idea! The problem is, can they finish this task in three days?

4.       李四：Well, I guess they can, but of course they have to divide the task into several parts, and each of them is responsible for a part. For example, one researches on competitors, one conducts customer surveys, and another one talks to the sales assistants.

5.       张三：So they will learn how to work as a team, sounds good! Okay, let’s give them this task. What about leisure activities? Play sports?

6.       李四：I guess they don’t have enough time for sports. How about a city tour?

7.       张三：City tour also takes lots of time, and I don’t see city tour helping them to work as a team!

8.       李四：All right, you remind me, everything they do should help with teamwork! Let me see, playing poker (扑克) or majiang (麻将) may help!

9.       张三：Nonsense, no kidding. In my view, the basis of teamwork is that the team members know each other very well, so we should encourage them to know more about each other, right?

10.   李四：Okay, you are right. What activities will help them to know more about each other? I guess all leisure activities can! Karaokay, dining out, outing, whatever!

11.   张三：Well, then, we’re not going to decide for them, they can choose what to do, okay?

12.   李四：All right, but we have to remind them of the budget thing. No more than 500 Yuan for leisure activity in three days, all right?

13.   张三：That’s good enough. They’d love this idea. Is there anything else?

14.   李四：I guess that’s it. Thank you, officer.

 

2005年5月BEC-2考试口语部分真题

1.         Do you think training can help to improve management skills? （前面答案中有。）

2.         do you like to manage a small company or a large company? why?

a)         Well, now that I am still young I’d like to manage a small company, because managing a small company actually means that I have more opportunities to make decisions. Since the company is small I may have to deal with all the matters, sales, marketing, purchasing and so on. This is a great opportunity to practice my skills in all areas. When I have more experiences I would love to manage a large company, because I can get more money and have more self-satisfaction!

3.         do you think study / work in good environment is >important? 

a)         Of course. When we feel comfortable we can study or work much more efficiently.

4.         do you think work in a good team is important? （前面有类似题目。）

5.         What kinds of products are usually sold on internet? 什么产品适合在网上销售？

a)         I think all kinds of products are sold on internet. The products as expensive as houses or cars or as small as a hair pin are all sold on internet! Internet is just one kind of store, so it can sell anything. But of course, things like food are sold less on internet.

6.         寻找职业的要求 What is important when you choose a job? （补充材料上有）

7.         是否以钱为主要考虑因素？ Is money the most important factor when choosing a job? （补充材料上有）

8.         雇主应该怎样鼓励员工？How do employers motivate employees? （补充材料上有）

9.         What do you think of technology? The new is always better than the old technology?

a)         Technology is indeed important because it usually improves our efficiency. But we can’t say the new is always better than the old technology. Everything has two sides, new technology is usually more expensive than the older one. And, the staff are used to the old technology, they need to take some time to learn the new technology!

10.     你的公司准备在公司里开一间canteen. What are the advantages and, do you think the company should pay for the meals?

a)         It’s more convenient for staff. They don’t have to go out of the building for lunch. When they need to work over time, they may also have dinner in the canteen. Having a canteen makes life easier and gives the staff more time for work.

b)        Every company has its own situation, but the practice in China is that the company pays for the meals, say 8 Yuan for a lunch. Paying for the meals for the staff make them feel valued by the company.

11.     公司出现了现金流问题怎么办？cash flow

a)         Firstly, we should reduce costs immediately. Cut back on all unnecessary costs.

b)        Secondly, we may have to downsize or lay off some staff.

c)         Thirdly, we can try to get some loans or get some new investment.

12.     有人来你公司参观, 提供什么信息, 找什么人来接. (就是接待客户的程序)

13.     公司提供的mobile phone *应该制定什么规则来监管mobile phone的使用; 是否所有员工都可以使用

a)         We should give a budget for each position, for example, sales rep.s are often out of the office so that they need a higher budget for using mobile phones.

b)        We may print out the phone bills from time to time to examine if the staff have used the mobile phone for personal matters very often. If so, we need to impose a fine for such behaviors.

c)         Not all staff need a mobile phone for business purpose, for example, a HR assistant who is at office most of the time doesn’t need to have a mobile phone.

14.     讨论如何在网上招聘, 优缺点, 如何看网上招聘与面试的关系

a)         Recruiting on internet is time-efficient because nothing is quicker than browsing a resume on internet and click Yes or No! Recruiting on internet is usually cost-effective because we don’t have to pay a high fee for advertising on newspapers.

b)        But recruiting on internet has some disadvantages. We can’t judge a candidate as well as in a face-to-face interview. We can’t see his body language and hear his voice, but both are actually important factors when we choose staff.

c)         We may use internet as the first step to screen candidates, we assess their resumes first, and choose some seemingly qualified ones, then ask some of them to come for a personal interview.

15.     Do you think it is good for the people who come from the same >family run a company?

a)         The advantages are obvious. They have the same objective, if one makes money, the other is happy too. Having common objective makes them a powerful team. Secondly, communication won’t be a problem for them. When they disagree with each other, they won’t hesitate, they say it immediately, and we all know how important it is to listen to different opinions. And, when one is under pressure, all others offer help willingly.

b)        But the disadvantages are also obvious. Other staff will feel discouraged because they feel they are working hard for a single family. And, they feel that they are not equal to the people from the same family because blood tie is more important in this company than executive positions!

16.     What makes a successful manager? （已经给答案）

17.     What is important when deciding to transport the goods?   >    A  Location   >    B  Speed

a)         Firstly, we have to see which location we are transporting the goods to. We need to find out about the weather condition of that location. If it is often raining, we must package the goods to be waterproof. If it is very hot, we have to think of the quickest way to deliver the products. Secondly, speed is important. We desire the quickest possible speed, because if our products arrive to the market faster we have more chances of sales. For food and vegetables, speed is more important.

18.     其中有一题discussion关于怎样处理欠款顾客问题的, 怎样discourage such customers

a)         When customers delay in payment, we need to analyze the situation first. Is it because this customer doesn’t want to pay at all and possible disappear overnight? If so, we have to send some staff to deal with it immediately and even report to the police. Or, is it because this customer has temporary cash flow problems but will soon recover? If so, we need to be more tolerant and give him some time to get money back.

b)        If we want all customers to pay on time, we need to make a policy, for example, give a 2% discount if they pay within 10 days, 1% for payment within 20 days, or, charge 1% more for next order if the customer delays this payment.

19.      what is important when decide to reduce manufacture cost?  A location  B supplier

a)         到一个劳动力低的地方去，接近市场，等等。（讲义答案可以参考。）

 

BEC2口语05年12月考试情况考生反馈

（备注：向这些同学致意，感谢他们/她们把宝贵的考试经验分享给我们。也希望受惠的各位能在自己考完试后发送EMAIL到TRACY的信箱：tracyyang2001@hotmail.com。分享金钱，你得到的少了；分享知识，你获得更多。）

 

PART 1  OPEN QUESTIONS 开放式问题（TRACY备注：并非一个人的问题，每个人问了其中一两个，问过你PARTNER的问题很可能立刻问你，What do you think of it?所以要倾听考官和你PARTNER的对话。）

1.         Do you think it’s very important for people to read news from Internet?

a)         Yes, Internet provides the latest news. For businessman, we have to know what’s going on in the market, especially if the customer needs have changed, and then we may change our policies accordingly.

2.         What do you think the Internet news today?

a)         Some are the latest news and are very helpful. But some news are junk! We have to identify which news are true and which are false, or we will make wrong decisions.

3.         Do you think physical appearance is important when recruiting new employees?

a)         Yes, it shows to your employer that you value this interview and is very interested in this position. Also, physical appearance is an important factor for some specific positions, like sales or P.R staff.

4.         What do you think of SOHO? (small office, home office)

a)         It’s time-efficient because we don’t have to spend lots of time traveling to and from work.

b)        It’s cost-effective because we don’t need to pay high rent for business premises.

c)         It’s more comfortable, you know, we can work in sleeping gown!

d)        But it’s not very convenient when you need to have a meeting with others, or want to zerox a copy. And, we NEVER know if the staff are working or watching TV!     

5.         What do you think of mail order? What are the advantages and disadvantages?

a)         It’s time-efficient because we don’t need to go out to shops and look for the products.

b)        It’s usually cost-effective because mail order services companies offer special discounts. They can afford the discounts because they don’t need to pay the high rent of business premises.

c)         Sometimes we are dissatisfied with the goods we order because it looks different on paper!

6.         Do you think fax will be taken over by email?

a)         No way! Fax has its own advantages, we can send a quick drawing to others immediately, and we don’t need to worry about virus or compatibility. (兼容)

 

>In the section 2, the topic I choose is :  >

1． Your company is going to offer some gifts for the customer in a promotion.

What is more important:

Quality or usefulness

回答：Quality is important. Our gift represents the image of the company. Giving a good quality gift to clients make them feel valued. What’s more, a good quality gift is used more often by the clients and can remind them of our products often.  Secondly, the gift should be very useful. All clients prefer practical gifts so they don’t need to buy such a useful thing. Again, the more they use it, the more they remember the name of our products.

 

2.第二部分我选的题目是:what's important when attracting new staff .company's reputation .competitive wage

回答：Reputation of the company attracts new staff a lot. Because a famous company is associated with good training systems, and long term career development opportunities and good benefits. 另一点略。

 

The section 31．哪个部门的经理准备开个会 >What information should the manager know before the meeting .

>What activity would help the people to know each other .

回答：5 W, self introductions will help them to know each other, also, group discussion will make them know each other better. What’s more, a party after meeting is more than welcome!

BEC中级考试口语部分前程模拟

Part 1 实际考试可能比这个短。TRACY备注。

Interlocutor:	Good morning.
Pedro:	Morning.
Anje:	Hello.
Interlocutor:	I'm Jude Harvey and this is my colleague, John Grant Robertson, and he's just going to listen to us. Could I have your mark sheets, please? Thank you. Now, um, what's your name?
Anje:	My name is Anje.
Interlocutor:	Right. And where are you from?
Anje:	I'm from Germany.
Interlocutor:	Uh-huh. Thank you. And you?
Pedro:	My name is Pedro and I come from Spain.
Interlocutor:	Uh-huh. Thanks. Um, do you work or are you a student in Spain, Pedro?
Pedro:	In Spain I..I finished my (indistinct)
Interlocutor:	Uh-huh. And er, what do you do now?
Pedro:	Now I'm, I'm going to, to Oxford to a post-graduate course from October.
Interlocutor:	And what about you, Anje?
Anje:	Um, I'm living, er, north of Cambridge and I'm a full-time student at the moment at the regional college.
Interlocutor:	What do you like most about your studies?
Anje:	Well it's nice to meet other people, this..er, yeah, the English is quite interesting. We have very different er…diffi-different issues. We are discussing, it's really exciting.
Interlocutor:	And what about you, Pedro?
Pedro:	Well, I, I like living in Cambridge, in Britain, very much because you have the the opportunity to, to know people from everywhere. It's a very cosmopolitan atmosphere. I'm really happy here.
Interlocutor:	Now I'm going to ask you both some questions about career opportunities. How important is it to you to have opportunities for promotion in your career, Anje?
Anje:	Well, probably for me it's not that important because I'm a mother and housewife as well so I probably won't have a very high paid job in the future because I always have to er, support my family as well but in general I think it's quite important that you have the chance to get into a higher position.
Interlocutor:	Uh-huh. How about you, Pedro?
Pedro:	I think that it's quite important to have the opportunities to prove yourself, your skills to people who relies on you to, to give the, to give you this chance (Uh-huh) It's very important.
Interlocutor:	Right. Do you think companies should provide training for possible future career opportunities for all staff, Pedro?
Pedro:	I think that, er, it would be quite important, quite important to, to provide these training opportunities.
Interlocutor:	Uh-huh. And Anje, what do you think?
Anje:	I think the same cos it's nice to have the chance to do it if you want to do it.
Interlocutor:	Right. Is the opportunity to work abroad important to you in your career, Anje?
Anje:	Well, it's always nice if you have the chance to do it but, er, I, I work as an administrator before so I think you can work all over the world and therefore you need English as well.
Interlocutor:	Uh-huh. Do you think it's better for your career to stay in one company or to work for a number of companies, Pedro?
Pedro:	Well, experience is quite recommendable in this field and if you have had the opportunity to, to compare two or three other companies I think that ummmm.....you wouldn't be a bad experience. No, it would be nice.
Interlocutor:	Thank you. That's the end of the first part of the test.
PART 2注意提问要和对方讲的东西有关系，所以最好说：Just now you mentioned …, my questions is …… 提问和对方阐述的内容要有关系。
Interlocutor:	Thank you. That's the end of the first part of the test. In the next part you are each going to give a short presentation. I'm going to give each of you a choice of three topics. I'd like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk your partner will ask you a question. All right? (Uh-huh) Here are your topics... Choose one of the topics to talk about and you can make notes. ... All right. Now, Pedro, which topic have you chosen: A, B or C?
（给考生的题目卡） A: WHAT IS IMPORTANT WHEN…? ATTENDING AN INTERVIEW APPEARANCE OF APPLICANT APPLICANT'S KNOWLEDGE OF COMPANY B和C略。 （给另外一考生的题目卡） A: WHAT IS IMPORTANT WHEN…? DECIDING WHETHER TO APPLY FOR A NEW POST LOCATION CAREER PROSPECTS B和C略。
Pedro:	I've chosen A.
Interlocutor:	A. Right, would you like to talk about what is important when attending an interview?
Pedro:	Hmmm, yes, I think that there are three main points to, in order to attend an interview. The first one is the appearance of the applicant. Er, wearing a, the most suitable possible way in order to the characteristics of the job. Secondly, the..um...appl-applicant's knowledge of company, having enough knowledge about er....er, which er, which is the company, which is the field of the ...the work field of the company. Um, the third, make clear, er, which are your skills and your weakness as well. Um, not to over…um not make a an over...demonstration of your skills but, er, they no ..under, undervalue.
Interlocutor:	Right. Thank you. Now, Anje, please ask Pedro your question about his talk.
Anje:	Do you think that it's the most important thing the..the appearance, the appearance of the applicant, that's he nicely dressed or...
Pedro:	Hmmm
Anje:	...what do you think is the most important?
Pedro:	I think that er...these three factors are equal important but er appearance…is not the definite one but your ...er...a wrong appearance can maybe disqualify you to, to the job.
Anje:	Hmm
Interlocutor:	Right. Thank you. All right. Now, Anje, which topic have you chosen: A, B or C?
Anje:	I've also chosen A.
Interlocutor:	Right. Thank you. Er, would you like to talk about what is important when deciding whether to apply for a new post.
Anje:	Yes, I think er, er, it's important to think about the location: if the new job is easy reachable or if you have family, if it er…if it comes to terms with the family that you don't have to be away the whole week. And, er, the career prospects, if you have the chance in, er, ongoing training and then get into higher positions and finally, earning more money.
Pedro:	Uh-huh.
Anje:	And, er, how you get to work. If, if there you can use a car or better you can use a tra- the train. Er, that makes commuting easier and cheaper. And, yeah, as we-, again salary, if it's worth changing the job and giving up a safe position and because in the beginning it's always risky if you start a new job cos you have the probation period and so on and if you don't like it you have given up something you had before.
Interlocutor:	Right. Thank you. Now Pedro, please ask Anje your question about her talk.
Pedro:	What would you take more into consideration, er: salary or maybe your job satisfaction?
Anje:	I think the job satisfaction.
Pedro:	Okay.
Anje:	Yeah, I think that's quite important that you are happy with your job and happy what you are doing and see a sense in what you are doing.
Interlocutor:	Thank you.

Part 3

题目The manufacturing company you work for has decided to offer a two­week work experience programme for a small group of students  from a local business college.

You have been asked to help with the preparations for this programme.

Discuss the situation together, and decide:

Ÿ                what kinds of work experience the company might offer

Ÿ                how the participants should be selected

 

Interlocutor:	Right. I'm just going to listen and then ask you to stop after about three minutes. Please speak so that we can hear you.
Anje:	So, you can start.
Pedro:	Well, um we are preparing these programme, er, these work experience programme. Um, I would like to, to start discussing, er, what kinds of work experience should be offered to, to the students?
Anje:	Hmmm, yeah I think first maybe we should consider what are the aims of the students, what they...if they have a special um, subject they want to experience or work on and...er.. therefore, then we can decide which of our departments would suit them best or if we just let them have a short look in all of our departments where they see, experience a wider range of our work.
Pedro:	Definitely. Um, do you think that, er...should we, should we focus on, on the teamwork aspect in a special way.
Anje:	Yeah, maybe because in our company that's quite important. So, maybe we should arrange something (Uh-huh) we split them up that they could work with our teams.
Pedro:	I think that this, this aspect er, should have a prominent role in these experience. Teamwork and um...
Anje:	Uh-huh. Or do you think we should leave them together? That they all go together in each department or shall we split them up?
Pedro:	Um, maybe depends on the, on the number of students that maybe we, we should, er split in two or three different groups and to work in different departments.
Anje:	Because then probably they can do things themselves.
Pedro:	Yeah.
Anje:	Yeah. And, er, I think, quite, quite important probably would be the, the marketing department.
Pedro:	And another important point is um, criteria we are going to, to have in order, to, to select the students because there will surely be a high number of applicants. (Uh-huh) What criteria do you, do you think that we, we will to, to use?
Anje:	I think we should focus on what they want to achieve, I mean, what, what…what they are studying at the moment (Uh-huh) And, yeah maybe talk to the tutor, who he would recommend. (Uh-huh) Or just invite all students and then decide.
Pedro:	Um, do you think that the qualifications of all should, should be more important than maybe the enthusiasm they have prove or...
Anje:	I think I, I would go for the enthusiasm.
Pedro:	Enthusiasm.
Anje:	First that gives all the same chance.
Pedro:	Yes, I think that, er, regarding these, these teamwork aspects I think that that will be…
Interlocutor:	Thank you.
Pedro:	Thank you.
Interlocutor:	What are the advantages to a company of offering work experience programme (sic) to business students?
Pedro:	Well, the...apart from from theoretical er subjects or theoretical teaching, I think that practical work is is quite important for students to, to be, to get familiarised with the their subjects.
Anje:	Er, I think it's essential because if you learn just in theory it can be pr-quite diff-diff-different in, when you do it in practice.
Interlocutor:	All right. And what areas of business would you like to have more experience of?
Anje:	Maybe more experience of the English way of administration.
Interlocutor:	Uh-huh. Why?
Anje:	Because I worked in Germany before as an administrator and I would like to see how, how they manage here in the offices... (Uh-huh) ...are there any differences or is the same.
Pedro:	I think that the, the rapport with clients, is essential. Knowing how English people er, treat er, another, each other, how, how saves, how in order to save, we have to, to treat the client and how we have to, how phone them, in writing, in conversations, in negotiations.
Interlocutor:	Right. Thank you. That is the end of your Speaking test.
Pedro:	Thank you very much.
Anje:	Thank you very much.

 

 

 

BEC-2 模拟考试TRACY反馈

 

1．  避免托腮讲话，可以一手拿纸，一手拿笔。

2．  不要在考官给出的试题纸上做笔记，自带纸笔。

3．  没有任何的必要紧张，说话清晰比说得快但是考官听起来费力要好得多。

4．  多数考官根本不会看你，而是低头看自己的笔记（让考官面对考生笑一天还不累死他/她？）。

5．  你自己愿意低头看着笔记讲还是抬头看着考官讲都无所谓。

 

PART 1

1．  把话说完整

a)         问题：How did you come here today?

b)        回答：I came here by bus. 比 by bus要好一些。

2．  尽量回答考官提问，而不是回避没有准备的问题。

a)         问题：Is there anything you don’t like about your major?

b)        回答：No. 几乎不可信，你再喜欢你的专业，总是有一些不满意的地方。可以答：My major is business management. Several courses are boring, such as [International Banking] because the teacher couldn’t give us good examples. 或者：My major is chemical engineering. We have to do a lot of experiments, which I find very tiring sometimes.

3. 请避免小的语法错误，如：

a)       I came (to) here by bus today.

b)      I prefer to bus.

 

PART II

1.       太急于抄题，而忽略了思考。考官多数会允许你看着题目讲，即使不允许，你首先可以要求再看一眼，其次：思考比抄写重要得多。解决办法：请尽量在平时练习中脱稿。

2.       观点不足，有的同学40秒结束战斗。请记住：被打断比时间不够要强得多得多。解决知道：自己编写一些题目练习，可以和PARTNER 互相出题给对方。

3.       不敢多说。有的同学英语比较好，但是说完PROMPTS就结束了。而想要得到最高级别的分数，能否给出更多观点就是一个评价尺度。

4.       中式英语。只有1%的同学能够完全引用听力磁带中的几个句子，10%的同学能够完整引用老师上课和书上的句子，其余的同学全部用自己的英文表达。解决办法：你能背诵至少100句原句吗？50句？背诵，然后用一模一样的句子表达出来，就是高分！

5.       发音问题，例如：presentation, present the products, morale, think，不模仿磁带就不是学英文。

 

提问部分：

1．  提问的水平是决定是否给你1等的关键，如果你说Which factor will you give more weight to? 或者Do you give equal weight to these two factors? 英语好人尽量要问出有质量的问题。

2．  考官问：Who will start the talk first? 你可以说：I will. 或者说I will go.

3．  考官问：Which topic have you chosen? 你可以说：I have chosen B. 然后直接开始陈述，不要再等考官问你are you ready to start?

4．  提问的步骤：

a)         听对方说出一个完整的意思就可以不听了，如对方说：When we offer incentives to staff, we should consider their current performance.

b)        你可以在纸上记录 incentives, current, performance, 然后利用任何一个单词造个句子：

                        i.              Personally, do you work hard for incentives?

                      ii.              Will you also consider past performance?

                    iii.              How do you measure their performances?

                     iv.              如果你实在没有听懂对方说什么，请你不要只是问：Which factor will you give more weight to? 而是多说一点：

1.         I understand you just mentioned several factors. My question is, personally, do you give equal weight to these factors?

c)         如果对方听不懂你的问题，请你不要再把问题重复一遍，而是换个方式来问，或者加上手势，或者把问题的关键点在问之前就写在纸上，给你PARTNER迅速看一眼。

 

PART III

 

1．  审题不细致，看了一个自己熟悉的小点就拼命说，而忽略了整个题目，审查题目最重要。

2．  过分追求把观点记录下来，忽略了交流和思考。很多观点是一边讨论一边想出来的。

3．  不要卑鄙地念一遍题目，然后问对方：Do you have any ideas?  应该是自己有观点，问对方：What do you think then?

 

 

如何练习（以1小时为例）

 

1．  请用10分钟模仿听力磁带，听一句，暂停模仿一句。

2．  10分钟对自己讲话（尽量用书上的表达方式），例如：听力磁带当中有这样一段：Actually it’s a bit heavy for me. I don’t really eat meat. Given the choice, I’d prefer salads. 那么你可以根据这段变成自己的话：Now I have two American visitors. I would ask them what food they prefer, because many foreigners find Chinese food very heavy. They may prefer salads sometimes.

3．  背诵原句，向着100句的方向努力吧。

4．  互相给对方出题目，出什么题目都可以，例如：Do you want to share an office with others? Should we organize a party each month?

5．  自己编写一些题目。

 

 

BEC口语准备三步曲

  1． 把老师给的英文答案背诵熟练  
  2． 对于已经有答案的题目，直接视译成英语；没有答案的题目，先说出汉语答案，再翻译成英语。都可以直接口译，笔头翻译实在烦琐。  
  3． 把这些题目翻译为英文，切割成一个一个的题目，随时抽取一个，自问自答。  
   
  It is not an easy task, but one day you will be amply rewarded. (TRACY)  
  如果有其他的题目，不妨自己加上。  
   
商务背景知识充电

TRACY备注：

1．有很多同学英文水平OKAY，但是商务知识贫血，所以我大概编写了下列一些题目，请你思考一下。

2．不要强求自己把全部的资料都翻译成英文，中英文的互相翻译是很困难的。90%的知识点你将在我们提供的资料上找到相关的英文表达方式：口语中，听力中，阅读中，写作中，都涵盖这些内容。列出这些题的目的是要希望你心中有数。

 

 

有关人力资源

1．如何招聘

a)        列出需要招聘的岗位和工作职责；

b)        最好先进行内部竞聘，这是鼓励员工在公司内部长期发展的一个有效手段；

c)        内部没有合适的候选人可以开展外部招聘或者猎头服务

d)       在报纸或互联网上刊登招聘广告

e)        进行面试，确定人选

2．你如何看待内部招聘？

a)        机会首先留给已经为公司发展做出贡献的人，可以鼓励员工在公司内部长期发展；

b)        当招聘岗位较少的时候，内部招聘可以降低招聘成本，不必打招聘广告；

c)        内部招聘上岗的人熟悉公司操作，更加适应工作；

d)       内部招聘也有一些缺点，例如因为有一定的感情因素而可能不够客观严格；竞聘不成功的候选人可能情绪受到影响等等。人力资源工作要尽量关注到这些细节。

3．你如何看待猎头服务？

a)        通常来说，企业只有在招聘难得的高级人才，专业人才的时候才会用到猎头服务；

b)        猎头服务相对价格较高，但是人才无价，必要的时候企业可以求助猎头服务。

4．如何使新员工尽快适应工作？

a)        公司应该有一套完整的[新员工培训手册]，包括公司的文化，公司的产品和服务规范等等；

b)        可以指定一个具体的负责人来对新员工进行培训，这样可以及时解答新员工的疑问；

c)        允许新员工在工作中学习并成长，因为在实践中学习是最有效率的。

5．如何确保老员工得到有效的培训

a)        企业应当有固定的培训经费；

b)        关于培训内容，一定要征求员工的意见，选择员工认为最实用的项目进行培训；

c)        关于培训时间，尽量不要占用员工的业余时间，否则容易使员工产生逆反心理；安排日程尽量选择在业务的淡季，避免影响日常工作。

6．如何选择外部培训机构

a)        选择知名的培训机构，声誉往往是质量的保证；

b)        选择价格合理的培训机构，或者培养长期合作关系以获得更优惠的价格；

c)        征求员工的意见很重要，我们可以把几家公司的培训内容，课程安排等提供给员工，由大家来共同讨论，做出明智的选择。

7．如何对员工进行绩效评估？

a)        要设计一个公平公开的评估系统，对于销售市场等可以按照实际工作业绩进行考评，而对于人力资源，行政等职位则要考虑到很多综合因素，如：上级评价，特殊成就，其他员工对其工作的满意程度等等；

b)        绩效评估要和工资和奖金挂钩，以调动员工的积极性；

c)        绩效评估尽可能要以客观事实和工作成果为依据，以保证员工认可其公平性。

8．解雇员工都有哪些注意事项？

a)        因为公司裁员而解雇员工要根据劳动法给予补偿；

b)        因为员工过错而解雇员工要有确凿的证据；

c)        解雇员工是个谨慎的决定，在某些时候，解雇员工比招聘一个员工更为昂贵，所以，招聘到合适的员工是避免解雇的第一步。

9．什么样的员工可以获得升职？

a)        有突出的工作业绩；在公司运做中结果说明一切，所以业绩是第一要素；

b)        有良好的工作态度和公司忠诚度，这样的员工可以在公司长期发展。

10．            如何面试求职者

a)        创造比较轻松的面试氛围，让求职者放松地展现自己的能力；

b)        利用小组讨论，现场技能测试等多种方式，尽可能从各个角度上观察求职者的表现；

c)        安排尽可能多的人员面试求职者，综合大家的意见，避免某个面试官因主观好恶影响招聘。

11．            希望招到什么样的求职者？

a)        能尽快适应工作的求职者最受欢迎，他们要么有足够的专业经验，要么表现出了非常强的快速学习能力；

b)        求职者对于所应聘的行业和职位有着长远的职业发展计划，这样的员工比较稳定。

c)        具有团队合作精神的人。

12．            员工喜欢什么样的福利待遇？

a)        医疗保险，养老保险，年假是必要的福利待遇；

b)        某些福利如奖励性旅游，奖励性现金，公司车，生日礼物等都能够激励员工；

c)        员工希望灵活的福利，如休假可以累积或者折合现金等。

13．            如何激励员工的工作热情？

a)        有竞争性的工资和福利；

b)        员工可以获得升职的机会，可以在公司有长远的发展；

c)        舒适的办公条件，公平公开的公司文化

14．            如何减少合格员工的流失？（同上题）

15．            你怎样看待着装规范？

a)        着装规范完全取决于公司的性质，服务性质的公司诸如商店，饭店适合统一着装；

b)        幕后工作的人通常不必统一着装，但是要遵守一定的着装规范，例如穿着正装，不能过分暴露等等。

16．             

 

个人如何找工作

1．如何挑选工作

a)        挑选感兴趣的行业和职责

b)        有竞争力的工资和福利

c)        长远的职业发展机会

2．如何准备面试

a)        Research

b)         

3．如果进行面试

a)         

4．如何尽快适应新工作

5．如何获得升职

6．喜欢什么样的老板

7．喜欢什么样的同事

8．喜欢什么样的办公环境

 

关于公司地址和公司的硬件条件

1．如何选择办公地址

2．如何选择零售店地址

3．哪些设备是办公所必须的

4．怎么样满足员工对办公环境的需求

5．如何减少办公对环境所造成的污染

6．怎么样购买新设备

7．怎么样解决SHARE办公设备所带来的问题

8．公司车是否必要

9． 

 

关于公司运营范围的问题

1．新公司选择什么样的行业进入

2．如果增加新的经营范围

3． 

市场问题

1．市场调查的重要性

2．如何进行市场调查

3．如何保住现有市场

4．如何开拓新市场

5．如何打广告

6．如何进行政府公关

7．如何利用媒体的软广告

8．如何维护与媒体的关系

9．如何处理市场危机

10．            如果促进品牌形象

11．            如何设计好的促销方式

12．            如何研究竞争对手

13．            如何确保价格的竞争性

14．            如何尽量减少市场开支，但是确保良好的效果

 

销售

1．如何建立并稳定销售队伍

2．如何培训销售人员

3．如何招聘到最好的销售代表

4．如果设立提成奖励模式

5．如何寻找并 管理，如何培训经销商

6．如何建立销售模式

7．如果开拓销售渠道

8．销售经理的职责

9．如何处理恶性竞争

10．            如何处理顾客投诉

公关

1．公关与市场工作有什么区别

2．公关应具备什么样的素质

3．如何做好公关工作

客户关系

1．如果维护客户关系

2．如何接待客户

3．如果给客户送礼物

4．过年过节日是否应该给顾客送礼物

5．如何维护客户关系

6．如果避免老客户被竞争对手拉走

7．如何争取新客户

8．如何鼓励客户对产品和服务提出意见

9．倾听顾客意见的重要性

 

开会

1．进行商务谈判要注意什么

2．部门内部多长时间开一次会议合适？

3．如何与客户开会

4．如何确保会议的高效率

5．开会前要做什么准备工作

6．开大型会议要注意什么

7．开商品展示订货会要注意什么

8．如何确定是否参加异地的商品交易会

9．如何在商品交易会达到最理想的效果

10．            选派什么人参加商品交易会

11．            你怎么样看远程电子会议

 

售后服务

1．售后服务的重要性

2．如何作好售后服务

3．遇到投诉怎么处理

和国外有关

1．和外国以及外国人有关系的

2．到外国开拓市场

3．外国顾客来到公司

4．与外国人一起同事

5．如果在国外举办商品介绍会

 

采购

1．如果选择供应商

2．采购的步骤

3．采购人员应该具备的素质

4．如何采购办公设备

5．采购原材料注意事项

6．你如何看待网络采购和邮购

管理

1.        管理者的责任

2.        管理者的素质

3.        如何做一名出色的部门经理

4.        如何招聘管理者

5.        什么样的管理培训有作用

6.        怎么样提高公司的管理水平

7.        如何处理频繁迟到的员工

8.        如何应对员工的抱怨

9.        如果处理性骚扰问题

10.   如何合理应对加班工作

11.   如果确保工作的高效率

12.   如何管理好自己的时间

13.   如何确保与顾客交流的有效率

14.   如何处理与其他员工的矛盾

15.   如何面对不同意见

16.   如何鼓励员工节约成本

17.   如何应付性别歧视

18.   如何应对过重的工作量

19.   如何加强部门之间的合作

20.   财务管理要注意哪些事项

21.   出差管理都包括哪些内容

22.   如果确保出差的高效率

23.   出差前都要做什么样的准备工作

  Communication

1.      如果增加员工之间的沟通

2.      如何鼓励员工与上级沟通

3.      如何增进与顾客的良好沟通

4.       

调动员工

 

1.      如何帮助调动到异地的员工尽快适应工作

2.      如何有效合理调动员工

 

environmental report

1．            如何在办公中保护环境

2．            如何在生产中保护环境

3．            如何增强员工的环境意识

health and safety

1．            如何减少工伤

2．            如何增强员工的安全意识

business expenses

1．            如何降低管理成本

2．            如何减低运输成本

3．            如何降低生产成本

4．            如何降低市场成本

5．            如何降低销售成本

6．            如何降低服务成本

包装

1．            如何设计包装

a)       It’s easy to use and carry.

b)       It looks attractive.

c)        It is environmentally friendly.

d)       It is less expensive.

2．            如何降低包装成本

3．            如何在包装环境保护环境

 

项目管理

1．            如何管理一个项目

                        i.              有好的团队，尤其是团队经理

                      ii.              明确的日程和时间观念

2．            如何确定项目经理和项目小组的人选

                        i.              具有专业知识和技能

                      ii.              具有良好的沟通能力

3．            如何面对小组内部意见不一致

                        i.              项目经理进行协调

                      ii.              加强沟通

                    iii.              进一步分析矛盾，知道达成共识